Mexico Day

2025-11-18 10:30 2025-11-18 10:45 Europe/Madrid Institutional Opening – Mexico Day  The institutional opening session will mark the official start of Mexico Day, highlighting Mexico’s strategic role as a growth driver in the pool and wellness sectors. Industry leaders and public representatives will share the vision behind this international gathering, focused on innovation, sustainability, and cross-regional collaboration. International Business Center

2025-11-18 10:45 2025-11-18 11:00 Europe/Madrid Mexico as an international market of opportunity Mexico’s dynamic pool industry offers a strategic entry point for companies aiming to expand into Latin America. In this session, Paty Abreu —Commercial Director of the Mexican Pool Professionals Association (APP)— will share a strategic overview of the main trends, challenges, and business opportunities shaping the growth of the Mexican market. From the rise in residential projects to the sector’s increasing professionalisation, the session will explore why Mexico has become a key destination for international solutions and technologies linked to wellness, sustainability, and innovation in the pool sector. International Business Center

2025-11-18 11:00 2025-11-18 11:15 Europe/Madrid Renovation Project of the Grand Fiesta Americana Cozumel Hotel The Grand Fiesta Americana Cozumel Hotel is undergoing an ambitious renovation to meet the evolving expectations of today’s travelers. This session will present the resort’s comprehensive transformation from both a technical and operational perspective, with a focus on the redesign of its outdoor areas, pool zones, and wellness spaces — all key to strengthening its position in the Mexican Caribbean. International Business Center

2025-11-18 11:15 2025-11-18 11:30 Europe/Madrid Sustainability Project of the Coyoacán Aquatic Center The Coyoacán Aquatic Center is leading a pioneering sustainability project focused on energy efficiency, smart water management and low-impact construction solutions. This session will highlight the project’s goals, key learnings and progress to date, offering a model for public facilities committed to ecological transition and responsible resource use. International Business Center